We live in an increasingly conscientious age, all of our actions have reactions. As designers we should be leading on these issues, not just as a commercial imperative, but as part of a wider change in our approach.
"Three trees is a is a not for profit enterprise set up to help everyone involved in design and advertising to rethink their working cultures and start to produce sustainable creative solutions that really work."
This kind of stuff really needs our support and recognition. It made the Design Week Hot 50 for 2008 (along with dynamo london) so it must be good
www.threetreesdontmakeaforest.org/
